ORGAN DONATION / The Man Who Died The Most In Movies
Campaign for the Organ Donation and the Agence de la Biomédecine, at DDB Paris.
The goal wasn't to promote organ donation, but to encourage people to give their position to their family.
Rather they are for or against giving their organs when they die.
So we decided to give our message through the words of Robert Cronejager, The Man Who Died The Most In Movies.
INTERNET FILM
The film was launched on June 22nd, national organ donation day.
In parallel, we created Robert Cronejager's Twitter account and launched the hashtag #TheManWhoDiedTheMost to create discussion on the topic, with the help of French celebrities and medias.
All day, we reacted to different trending topics and interacted with the users.
And one passionate debate kept coming back all day long: who is really the man who died the most in movies?
To give credibility to our character, we created a page for the movie on Allocine.com.
We also made a poster for the movie.
A series of additional posters were made to reinforce the universe of the film.
CREDITS :
Agency : DDB Paris
Executive Creative Director : Alexandre Hervé
Copywriting : Alexis Benoit
Art Direction : Nicolas Malcorps
Accounts : Marine Hakim / Melissa Fréderic
Director : Steve Rogers
Production : Wanda
Illustrations : Nicolas Malcorps
AWARDS :
Cannes Lions - Bronze Lion (Film)
One Show - Bronze Pencil (Film - Craft - Direction)
One Show - Merit Award (Film - Non profit cinema advertising)
Clio Awards - Silver (Film)
Clio Awards - 2 Bronze (Editing)
Clio Awards - Shortlist (Short Form Film)
Club des Directeurs Artistiques - Gold (Film - Cinema)
Club des Directeurs Artistiques - 2 Shortlists (Music / Digital)
Cristal Festival - Gold (Film)
Grand Prix Stratégies - Gold (General Interest and Great Causes)