ORGAN DONATION / The Man Who Died The Most In Movies
Cannes Lions - Film Bronze Lion
One Show - Film Bronze Pencil : Craft - Direction
One Show - Film Merit Award : Non profit cinema advertising
Clio Awards - Film Silver Clio
Clio Awards - Editing Bronze Clio
Club des Directeurs Artistiques - Trophy in cinema
Club des Directeurs Artistiques - Soundtrack for a commercial.
Cristal Festival - Gold
Stratégies - Price in General Interest and Great Causes
Executive Creative Director : Alexandre Hervé
Copywriting : Alexis Benoit
Art Direction : Nicolas Malcorps
Director : Steve Rogers
Production : Wanda
Illustrations : Nicolas Malcorps
Campaign for the Organ Donation and the Agence de la Biomédecine, at DDB Paris.
The goal wasn't to promote organ donation, but to encourage people to give their position to their family. Rather they are for or against giving their organs when they die.
So we decided to give our message through the words of Robert Cronejager, The Man Who Died The Most In Movies.
The film was launched on June 22nd, national organ donation day.
In parallel, we used the hashtag #TheManWhoDiedTheMost to create discussion on the subject on Twitter.
We also reacted to the trending topics with humour to attract people to watch the film.
The Twitter users could also interact with our character himself.
To give credibility to our character, we created a page for the movie on Allocine.com.
We also made a poster for the movie.
A series of additional posters were made to reinforce the univers of the film.