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VOLKSWAGEN / Part Assist
On January 6th, France celebrates the Epiphany.
The tradition is to share an Epiphany Cake with family, friends or co-workers and the one who gets the charm becomes the king.
For this occasion, Volkswagen's Facebook page launched a technology to help people cut their cake equally : The Part Assist.
SOCIAL NETWORK FILM
THE TECHNOLOGY TO DOWNLOAD & PRINT
CREDITS :
Agency : DDB Paris
Executive Creative Director : Alexander Kalchev
Creative Supervision : Jean Weessa
Art Direction & copywriting : Nicolas Malcorps / Marion Derveaux / Rémi Picard
Accounts : Axel Renaudin / Julie Gueulet
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Production : Maule Production
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