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VOLKSWAGEN / Qui cherche des places ?
How could we promote the carpool service that Volkswagen has created for the French football national team games?
By using the people that every football fan knows: the ticket sellers outside the stadiums.
Our team of four ticket sellers proposed seats for whoever wanted. But not for the game.
For the way back home, with VW's carpool service.
STUNT
In the end, every person who used Volkswagen's carpool service got offered a ticket for the stadium.
CREDITS :
Agency : DDB Paris
Executive Creative Director : Alexander Kalchev
Creative Supervision : Julien Beuvry
Art Direction : Nicolas Malcorps
Copywriting : Lucille Ortega
Production : La Clé
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